Innsights

The Perutnina Ptuj company and its Poli brand always follow the latest trends, making sure Poli remains one-of-a-kind. Among other things, the brand’s fresh and modern image is reflected in the current NFT project, which allows the brand to keep in touch with its target audience, the fans of new media and state-of-the-art technologies. We have talked about the project idea and the development of this project with Slavko Ficko, Perutnina Ptuj’s Strategic Marketing Director, Gorazd Oman, Innovatif's Client Service Director, and Kris Andoljšek, the creator behind the project’s visual identity.

Over the last two decades, data has taken the world by storm, shaping both our professional and personal lives. It is now almost impossible to imagine everyday life without the multitude of data and metrics made possible by modern technology – be it when it comes to setting new KPIs at work, analysing more fuel-efficient driving or measuring popularity on social networking sites. However, the key question is: Is our eagerness to make technology more human turning us into machines?

You won't find many Slovenians who don’t remember their first train ride around Postojna Cave. Now, imagine becoming a manager of this subterranean marvel like Katja and Marjan Batagelj did 10 years ago. Although they work on their visions together, they rarely do joint interviews. That's why we were all the more pleased about this one. They shared their recipe for success, and why it’s important to never really stop.

The GOV.si portal is considered one of the most extensive projects in the history of the Slovenian national administration website. However, after speaking with Tina Kuliš, Project Manager, even this big challenge seems perfectly feasible. She surrounded herself with the right people and used her immense optimism to convince them that nothing is impossible if you know what your goals are and believe in what you do.

Being innovative is in the foreground of everything we do; this has been our motto for 17 years. Jože Šulman, Managing Director and Partner at Innovatif, remembers how everything began and how the company changed alongside the digital sphere. He is proud of the more than decade-long partnerships with clients and the carefully selected and curious team that is always on the lookout for innovations.

Innovatif has been taking care of the comprehensive digital experience of NIVEA, NIVEA MEN, and Labello brand users in Slovenia since 2013, and in Croatia since 2015. This long-term cooperation was discussed in a conversation between Jasna Potrata, Account Manager at Innovatif, and Nataša Lujanac, CU Adriatic Digital Manager at Beiersdorf.

Tomasz Pirc, User Experience (UX) specialist and partner at Innovatif, explains when it is sensible to digitalise a process and where to start. Together, we discussed why it is so difficult to predict trends in a digital world, we searched for a comparison in the fashion world, and contemplated how important it is to build collaborations based on trust.

Together with Gorazd Oman, Account Director and partner at Innovatif, we contemplated how we sailed the often wild sea and how this journey has shaped us. He says that in order to dock safely, it is most important who you travel with and how to assemble a crew that is prepared for anything; particularly when you are sailing long distances.

In our fast-changing world, the winners of the evolutionary struggle will be determined by the level of responsiveness and ability to adapt to change. We talked to Klemen Geršak, Digital Marketing Executive at Lesnina XXXL, about the ways to build a culture of flexibility and recognising future customer experience trends. You’d be hard-pressed to find a more suitable person to talk to, one that believes in the importance of agile learning, lives his philosophy, and is not afraid to try new things. But only if he has something to learn from it.

Despite its walls, the Ljubljana Castle is a welcoming attraction, offering a variety of cultural, historical, and culinary experiences. Life at the castle is created by a fine-tuned team headed by the Director of the Ljubljana Castle Public Institute, Mateja Avbelj Valentan. Simona Kokalj is in charge of marketing and Janja Rozman crafts its PR. That's why we couldn't have imagined doing this interview with anyone else but with these three strong and important ladies over a cup of coffee.

The world of recruitment is complex. Employers look for top professionals, dedicated specialists, and responsible employees. Job seekers want an understanding boss, a stimulating work environment, and good pay. Saša Boštjančič, a woman with a wealth of experience and a knack for working with people, knows a lot about bringing together employers and job seekers. For the past 10 years, she has been putting her love of staffing into practice as the founder and director of the job search website Optius.com, which was previously known as MojaZaposlitev.si.

To put it bluntly, Slovenia is full of outstanding natural features and beauties. On account of its remoteness and being known mostly for its bears, the Kočevsko area was not considered as one of these, and unrightfully so. In 2016, the Kočevje Public Institute for Tourism and Culture started presenting the extraordinary natural beauties of the unspoilt Kočevsko region to the world, putting the region on the map as an exciting tourist destination. The person most familiar with this successful story is Vesna Malnar Memedovič, the caretaker of the Secret Forest of Slovenia and the institute's Director.

When Petra Stušek, MSc fixes her piercing gaze on you, you know that even though there's a twinkle in her eyes, she means everything she says. She challenges you to think at least three steps ahead. It's crystal clear why the Ljubljana Tourism destination management organisation has been achieving such impressive results with her at the helm for the second consecutive term. Talking to her inspires you to go the extra mile.