A Strong Digital Presence to Support Titus’s Trade Fair Appearance

For Titus, Interzum 2023 had a special significance, as after the end of the pandemic, the entire industry’s business was finally returning to normal and the in-person event was an opportunity for a stand-out trade show appearance. Using a well-thought-out two-stage digital campaign on Google Ads and Meta, we ensured that the brand launch was already well underway before the trade show started. During the month leading up to the event, potential trade fair visitors were targeted with ads inviting them to attend the event. A second advertising stage followed after the event, focusing on promoting individual Titus’s products and solutions. The advertising strategy was designed and optimised based on the knowledge gained from planning promotions for various trade fairs in the past.

The digital advertising campaign exceeded the advertising targets. The campaign was used on Meta and Google Ads, and ran in five markets (UK, Spain, Poland, Germany and the US). Over the course of the campaign, we saw 58% more ad impressions, a 124% larger reach and double the number of ad clicks compared to the targets. In total, the promotion reached 2.2 million potential customers.