Going further with Ford Slovenia

Together with the Ford Slovenia team, we systemized the communication of the Ford brand and provided support in marketing and implementation. The comprehensive spectrum of communication strategies include numerous activities: from tactical sales campaigns and launches of new vehicle models, to the creation of a visual image for new services, and the support for sales dealers at points of sale. At the same time, we also manage the appearance of the Ford brand in Slovenia.

Client

Ford Slovenija

Services

Communication campaign

Graphic and web design

Websites

Categories

Automotive

Wide range of activities

Cooperation with Ford Slovenia included numerous marketing, advertising, and sales activities. We maintained online communication and attracted potential customers by defining the course of the online experience and thus improving it by providing faster access to key information about the benefits of various vehicle models. A system was set up to measure user behavior and satisfaction on their whole journey from noticing an ad, going for a test drive, and on through the purchase process and post-purchase activities.

“Ford is a good example of effective and close collaboration between a client and an agency. In a relatively short time, we have systematized and greatly improved all customer contact points."

Gorazd Oman, Client service director