Optimum success

In 2019, the team behind the Moja zaposlitev company decided on a bold move – a new name, a new visual identity and a modern website. As if acting on a hunch of what was in store for all of us later, in 2019 they were also the first in Slovenia to organise an online job fair, which allowed job seekers to get in touch with prospective employers from the comfort of their homes. Innovatif was in charge of the rebranding and provided the communication support for the brand redesign, which coincided with the online fair. Since online trends are ever-changing, in 2024, we refreshed and upgraded the website design, which was made even more user-friendly.

The career resource website ranked third in the Login category and received a Websi award.

Client

Moja zaposlitev spletno oglaševanje d.o.o.

Services

Websites

Website

optius.com

Optius.com

In 2019, the mojazposlitev.si job search website was renamed optius.com. The website was created in response to changing labour market conditions. Its name was created after careful consideration, in line with the client's wish for the name to be short, simple and easy to remember. Optius combines optimum success, optimism and optimum efficiency. While working on the rebranding, we also created a new, fresh visual identity.

Social Media Communication

While working on the website redesign, Innovatif also planned and implemented a well-thought-out social media communication strategy. Facebook and Instagram accounts were managed in accordance with a carefully prepared management plan. In addition to job ads, the social media provided followers with insight into interesting and unusual professions, motivational quotes by famous people and links to informative website articles.

The First Online Job Fair

A mere few months after the rebranding, Optius organised Slovenia’s first online job fair, which was aimed at all job seekers and was also accessible from smartphones. The job fair featured 27 exhibitors, i.e. the largest and most forward-thinking Slovenian companies, and was visited by 5,429 unique visitors. For the fair, Innovatif had planned and launched an extensive online and offline campaign, which targeted prospective visitors with clear and direct messages.

Website Redesign

Optius.com is an employment website intended for both those looking for employment and those looking for new employees. Thus, the key challenge was to create an optimal user experience for both types of users. In 2024, Innovatif visually renovated the website in accordance with the latest recommendations and guidelines, thereby ensuring an even better user experience for both job seekers and employers. The advantages of creating a profile are presented to all visitors in an even more clear and transparent way – job seekers have a constant overview of submitted job applications and saved job advertisements, while employers can easily manage their advertisements and search for potential employees.

One Step Closer to Employment

Because searching for a job or starting a new one is one of the most stressful situations in life, the aim of the Optius website is primarily to make it easier for job seekers to go through this transitional period. A more user-friendly and transparent visual identity with innovative graphic elements enhances the website’s functionality and contributes to an excellent user experience.

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