We worked with McDonald's Slovenia on a mobile app, which has been downloaded more than 150,000 times. The app’s key functionality is the digitisation of coupons, which previously existed only in printed form. Users have been given the opportunity to collect various special deals and coupons, which can be exchanged for popular products at McDonald’s restaurants. The mobile app enhances user interaction with the brand in a playful way and encourages users to visit McDonald's restaurants by offering various special deals.
