SOS Exhibition Solutions

For a Slovenian company specialising in trade fair exhibition solutions, Innovatif designed a fresh, striking and modern visual identity that offers the opportunity to create a bold new story. One that sums up everything that the SOS company stands for today and will continue to stand for in the future.

Client

SOS exhibition solutions Ltd.

Services

Communication campaign

Graphic and web design

Website

sos-fair.com/en/

New Brand Dimension

SOS is one of Europe’s largest trade-fair exhibition solutions companies, with a tradition of more than 35 years. The company boasts high-quality materials, modern designs, as well as reliable and fast execution. In fact, fast and efficient execution of even the most complex projects is the one thing that sets SOS apart from its competitors and creates added brand value. We have introduced a new dimension of visibility into SOS’s story that was successful as it is – a 3D space where one can feel and experience everything the brand has to offer.

A Play of Elements

The inspiration for the new logo was a floor plan view of an exhibition booth, reduced to square-shaped surfaces that move around the field freely, resembling Tetris pieces, to form the word SOS. A mustard-black colour combo was chosen for the logo to make it eye-catching no matter where it is used. The logo is paired with a catchy slogan, “Let’s do amazing.”

“Trade fair booths are not permanent, unchanging and much like them, the logo is also deconstructable and flexible. Each logo element can be used separately, while still retaining its distinctiveness.”
Kris Andoljšek, art director

We build!

The simple logo can be dismantled and moved around the surface as desired, or placed in space using perspective to further highlight the brand’s architectural nature. A range of different designs and application options were created for the client, so the logo can be used on architecture, vehicles, business cards, printed materials, eye-catching wallpaper etc.